Content Alchemy

In this episode, Matt is joined by Jess Fogal from Provide at Content Adventure in Columbus, OH. They discuss the evolution of Provide, a fintech company, and its marketing strategies, particularly focusing on the challenges of targeting diverse audiences. They highlight the importance of emotional storytelling and the effectiveness of podcasting as a content marketing tool. Jess shares insights on measuring ROI and the complexities of attribution in marketing, emphasizing the need for a human connection in content creation. They also discuss common mistakes made by marketing teams, the necessity of establishing a strong foundation before pursuing sales enablement, and the critical role of touchpoints in building customer relationships. The conversation also touches on the future of marketing, emphasizing the need for authenticity and the human touch in content creation amidst the rise of AI.