Examining the sorcery that goes into creating cosmic content.
Latest Episodes
Christmas in August! Seasonal Content Done Right
In this episode, Shelby and Matt dive into the art of crafting seasonal content strategies that resonate with your audience and align seamlessly with your brand's iden...
What Does Content Marketing Look Like in 2025? (A Mid-Year Review)
What the heck is going on?! In this week's episode, hosts Shelby Hagerdon and Matt Vojacek discuss what trends they've been seeing in Content Marketing this year and t...
What is Motion Branding?
In this episode of Content Alchemy, Matt and Shelby discuss motion branding. They explore how integrating movement, sound, and visual effects can transform static bran...
RIP To These Advertising Strategies (but are they really dead?)
In a rapidly changing world, advertisement is always evolving. But what has been left to perish? What are the advertising strategies that don't work anymore? And is th...
Can Great Marketing Save A Company During Times of Controversy? (A Duolingo Case Study)
Two months ago, Duolingo was at the top of its game. An untouchable marketing team with their beloved, chaotic owl mascot. But at the end of May, they announced they w...